As budgets increase this year, marketers must rise to the challenge of leading the charge in a data-driven, digitally-led world. Marketing matters and CMOs responsible for these dollars will be measured on how well their initiatives deliver for the business.
The Gartner 2016-2017 CMO Spend Survey reveals where and how companies are spending marketing dollars.
Discover how new spending (at up to 12% of company revenue) is placing novel demands on CMOs to deliver on short-term performance and long-term customer experience.
