Buy. Own. Advocate. Repeat.

The customer journey is changing. This new vision uses metrics and collaboration to move buyers beyond purchase to love and advocacy.

How to Align Customer Experience With Marketing Channel Operations gives you a strategic approach to mastering the new customer journey.

This report provides a process for pinpointing:

  • Where to integrate data
  • How teams can partner
  • How to deliver happy customers
The Gartner Buy/Own/Advocate Customer Journey

Gartner for Marketers connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful digital strategy. To speak with a digital marketing advisor, contact us at 1.866.592.5144 or