The Big Flip: How to Graduate from Selling What You Have on the Truck to Serving Your Customers

By 2018, Gartner predicts that organizations that excel in personalization will outsell companies that don't by 20%. Understanding who your customers are is the first step in creating great experiences for them.

The Big Flip is your guide to using segments, personas and customer journey maps to better define your customers and create tailor-made experiences that drive revenue and growth.

Understanding your customer is the first step to creating the right customer experiences. The Big Flip is your how-to guide to:

  • Use segments, personas and journeys to bring customer data to life.
  • Create experiences tailor-made for each customer.
  • Grow business and revenue with better marketing results.

Gartner for Marketers connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful digital strategy. To speak with a digital marketing advisor, contact us at 1.866.592.5144 or