Pinpoint your most strategic investments.
Stagnating budgets and wider economic uncertainty put pressure on marketing investments and programs. Ensure your organization continues to deliver the most value by basing cost optimization efforts on data, not gut feel:
  • Use zero-based budgeting, tying items directly to business goals
  • Build a martech roadmap that minimizes technology redundancy
  • Audit and review all agency and third-party services
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Gartner for Marketers connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful strategy. To speak with a Digital Marketing advisor, contact us at 1.866.592.5144 or gml@gartner.com.