Welcome to the digital (marketing) age
Today, management looks to marketers for innovation to increase profits and gain competitive edge. 10% of marketers say they are expanding marketing’s role to create digitally led business models as spending and expectations grow for CMOs and their teams.
Gartner 2015 – 16 CMO Spend Survey: Digital Marketing Comes of Age explores how more than 300 top marketing organizations are planning for digital success. Enter your information to view the results:
Digital marketing: time to shine
The Gartner 2015 – 16 CMO Spend Survey shows how marketers are rising to the challenge of business in a digital world. Increased spending and greater focus on digital commerce, social media and analytics are a few areas we explore as marketers take more responsibility for digital success.