The "digital" in marketing is now a given, and marketing budgets are on the rise again. Discover how new spending (at up to 12% of company revenue) is placing novel demands on CMOs to deliver on short-term performance and long-term customer experience.

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Gartner's 2016-2017 CMO Spend Survey e-book:


Gartner for Marketers connects you with experts who will advise you in the digital marketing areas that matter most — so you can plan, manage and execute a successful digital strategy. To speak with a Digital Marketing advisor, contact us at 1.866.592.5144 or gml@gartner.com.